/* Layout: quiet product site. Left-aligned editorial type, hairline structure, one raspberry accent used sparingly. */
:root{
  --bg:#ffffff; --bg-2:#f6f7f9; --fg:#14161a; --muted:#5b6170; --line:#e4e6eb;
  --accent:#b0204f; --accent-soft:#fbeef2; --btn:#14161a; --btn-fg:#ffffff;
  --display:"Geist","Helvetica Neue",Arial,sans-serif;
  --body:"Geist","Helvetica Neue",Arial,sans-serif;
  --mono:"Geist Mono",ui-monospace,Menlo,monospace;
  --w:1160px; --prose:680px;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--bg:#0f1114;--bg-2:#171a1f;--fg:#eceef2;--muted:#9aa1ae;--line:#272b33;--accent:#f0628f;--accent-soft:#2a1620;--btn:#eceef2;--btn-fg:#0f1114;color-scheme:dark}}
:root[data-theme="dark"]{--bg:#0f1114;--bg-2:#171a1f;--fg:#eceef2;--muted:#9aa1ae;--line:#272b33;--accent:#f0628f;--accent-soft:#2a1620;--btn:#eceef2;--btn-fg:#0f1114;color-scheme:dark}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--fg);font:16.5px/1.7 var(--body);-webkit-font-smoothing:antialiased}
a{color:inherit}
p a,li a,td a{color:var(--accent);text-decoration-thickness:1px;text-underline-offset:3px}
img{max-width:100%}
.wrap{max-width:var(--w);margin:0 auto;padding-inline:20px}
h1,h2,h3{font-family:var(--display);text-wrap:balance;letter-spacing:-.025em;margin:0}
h1{font-size:clamp(2.3rem,5.2vw,4rem);line-height:1.04;font-weight:600}
h2{font-size:clamp(1.65rem,3.2vw,2.4rem);line-height:1.12;font-weight:600}
h3{font-size:1.12rem;line-height:1.35;font-weight:600;letter-spacing:-.01em}
p{margin:0}
.eyebrow{font:500 .76rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.eyebrow b{color:var(--accent);font-weight:500}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}

/* header */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:10;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:64px}
.logo{display:flex;align-items:center;gap:10px;font-weight:600;text-decoration:none;letter-spacing:-.02em;font-size:1.05rem}
.logo i{width:24px;height:24px;border-radius:7px;background:var(--fg);color:var(--bg);display:grid;place-items:center;font:600 .62rem/1 var(--mono);font-style:normal}
.menu{display:flex;align-items:center;gap:26px;font-size:.93rem}
.menu a{text-decoration:none;color:var(--muted)}.menu a:hover{color:var(--fg)}
@media (max-width:860px){.menu a:not(.btn){display:none}}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--btn);color:var(--btn-fg)!important;text-decoration:none;font-weight:500;font-size:.95rem;padding:12px 20px;border-radius:10px;border:1px solid var(--btn);transition:transform .15s}
.btn:hover{transform:translateY(-1px)}
.btn.sm{padding:8px 14px;font-size:.88rem}
.btn.line{background:transparent;color:var(--fg)!important;border-color:var(--line)}
.btns{display:flex;flex-wrap:wrap;gap:12px}
@media (prefers-reduced-motion:reduce){.btn{transition:none}html{scroll-behavior:auto}}

/* hero */
.hero{padding-block:72px 56px}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero .copy{display:grid;gap:22px;min-width:0}
.hero .lead{font-size:1.17rem;color:var(--muted);max-width:560px}
.hero .fine{font-size:.86rem;color:var(--muted)}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.hero{padding-block:48px 40px}}

/* chat mock */
.chat{border:1px solid var(--line);border-radius:18px;background:var(--bg-2);padding:18px;display:grid;gap:10px;font-size:.92rem;min-width:0}
.chat .head{display:flex;justify-content:space-between;align-items:center;padding-bottom:10px;border-bottom:1px solid var(--line);font-size:.84rem}
.chat .head span{color:var(--muted);font-family:var(--mono);font-size:.74rem}
.msg{max-width:82%;padding:9px 13px;border-radius:14px;line-height:1.45}
.msg.fan{background:var(--bg);border:1px solid var(--line);border-bottom-left-radius:4px}
.msg.us{background:var(--fg);color:var(--bg);margin-left:auto;border-bottom-right-radius:4px}
.ppv{margin-left:auto;width:82%;border:1px solid var(--line);background:var(--bg);border-radius:14px;padding:12px 14px;display:flex;justify-content:space-between;align-items:center;gap:10px}
.ppv b{font-family:var(--mono);font-size:.9rem}
.ppv small{color:var(--muted)}
.tag{font:500 .7rem/1 var(--mono);text-transform:uppercase;letter-spacing:.06em;padding:5px 8px;border-radius:6px;background:var(--accent-soft);color:var(--accent)}
.chat .foot{display:flex;justify-content:space-between;color:var(--muted);font:.74rem/1 var(--mono);padding-top:8px;border-top:1px solid var(--line)}

/* stats strip */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats div{padding:26px 22px;border-left:1px solid var(--line);display:grid;gap:4px}
.stats div:first-child{border-left:0;padding-left:0}
.stats b{font:600 1.9rem/1.1 var(--display);letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.stats span{font-size:.86rem;color:var(--muted)}
@media (max-width:760px){.stats{grid-template-columns:1fr 1fr}.stats div:nth-child(3){border-left:0;padding-left:0}.stats div:nth-child(n+3){border-top:1px solid var(--line)}}

/* sections */
.sec{padding-block:88px;border-top:1px solid var(--line)}
.sec.tint{background:var(--bg-2)}
.sec-head{display:grid;gap:14px;max-width:760px;margin-bottom:44px}
.sec-head p{color:var(--muted);font-size:1.07rem}
.prose{max-width:var(--prose);display:grid;gap:18px}
.prose p,.prose li{color:color-mix(in srgb,var(--fg) 82%,var(--muted))}
.prose ul,.prose ol{margin:0;padding-left:20px;display:grid;gap:8px}
.prose h3{margin-top:12px}
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
.split>*{min-width:0}
@media (max-width:900px){.split{grid-template-columns:1fr;gap:28px}.sec{padding-block:64px}}

/* feature grid */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line)}
.grid.two{grid-template-columns:repeat(2,1fr)}
.grid>div{padding:28px 28px 32px 0;border-bottom:1px solid var(--line);display:grid;gap:10px;align-content:start;min-width:0}
.grid>div+div{padding-left:28px;border-left:1px solid var(--line)}
.grid.three>div:nth-child(3n+1),.grid:not(.two)>div:nth-child(3n+1){padding-left:0;border-left:0}
.grid.two>div:nth-child(2n+1){padding-left:0;border-left:0}
.grid p{color:var(--muted);font-size:.97rem}
@media (max-width:860px){.grid,.grid.two{grid-template-columns:1fr}.grid>div,.grid>div+div{padding:24px 0;border-left:0}}

/* steps */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:28px;counter-reset:s}
.steps li{counter-increment:s;display:grid;gap:10px;align-content:start;padding-top:18px;border-top:2px solid var(--fg)}
.steps li::before{content:"Step " counter(s);font:500 .74rem/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--accent)}
.steps p{color:var(--muted);font-size:.96rem}
.steps.v{grid-template-columns:1fr;max-width:var(--prose)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}@media (max-width:560px){.steps{grid-template-columns:1fr}}

/* funnel */
.funnel{display:grid;gap:10px;max-width:640px}
.funnel div{display:grid;grid-template-columns:170px 1fr 52px;gap:14px;align-items:center;font-size:.92rem}
.funnel i{display:block;height:10px;border-radius:5px;background:var(--fg);opacity:.85}
.funnel span:last-child{font-family:var(--mono);text-align:right;color:var(--muted);font-size:.85rem}
@media (max-width:560px){.funnel div{grid-template-columns:110px 1fr 44px;font-size:.84rem}}

/* table */
.tbl{overflow-x:auto;border:1px solid var(--line);border-radius:14px}
table{border-collapse:collapse;width:100%;min-width:620px;font-size:.94rem}
th,td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
tr:last-child td{border-bottom:0}
th{font:500 .76rem/1.2 var(--mono);text-transform:uppercase;letter-spacing:.05em;color:var(--muted);background:var(--bg-2)}
td:first-child{font-weight:500}
th.us,td.us{background:var(--accent-soft)}
td.us{font-weight:500}
.yes{color:var(--fg)}.no{color:var(--muted)}

/* before/after */
.ba{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line);border-radius:14px;overflow:hidden}
.ba>div{padding:28px;display:grid;gap:14px;align-content:start}
.ba>div+div{border-left:1px solid var(--line);background:var(--bg-2)}
.ba ul{list-style:none;margin:0;padding:0;display:grid;gap:12px;font-size:.96rem}
.ba li{padding-left:22px;position:relative}
.ba li::before{position:absolute;left:0;top:0;font-family:var(--mono)}
.ba .b li::before{content:"–";color:var(--muted)}.ba .a li::before{content:"+";color:var(--accent)}
.ba .b li{color:var(--muted)}
@media (max-width:760px){.ba{grid-template-columns:1fr}.ba>div+div{border-left:0;border-top:1px solid var(--line)}}

/* bars (revenue mix) */
.bars{display:grid;gap:14px;max-width:560px}
.bars div{display:grid;gap:6px}
.bars label{display:flex;justify-content:space-between;font-size:.93rem}
.bars label span{font-family:var(--mono);color:var(--muted)}
.bars i{display:block;height:8px;border-radius:4px;background:var(--line);overflow:hidden}
.bars i::after{content:"";display:block;height:100%;width:var(--v);background:var(--fg)}
.bars div.hi i::after{background:var(--accent)}

/* cases */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.case{border:1px solid var(--line);border-radius:14px;padding:24px;display:grid;gap:12px;align-content:start;min-width:0}
.case .num{font:600 1.6rem/1.15 var(--display);letter-spacing:-.03em}
.case p{color:var(--muted);font-size:.94rem}
.case blockquote{margin:0;padding-top:12px;border-top:1px solid var(--line);font-size:.95rem}
@media (max-width:900px){.cases{grid-template-columns:1fr}}

/* pricing */
.plans{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.plan{border:1px solid var(--line);border-radius:16px;padding:30px;display:grid;gap:16px;align-content:start}
.plan.pick{border-color:var(--fg)}
.plan .price{font:600 2.6rem/1 var(--display);letter-spacing:-.04em}
.plan .price small{font-size:1rem;color:var(--muted);font-weight:400;letter-spacing:0}
.plan ul{margin:0;padding-left:18px;display:grid;gap:6px;color:var(--muted);font-size:.95rem}
@media (max-width:760px){.plans{grid-template-columns:1fr}}

/* faq */
.faq{display:grid;max-width:820px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:20px 40px 20px 0;font-weight:500;font-size:1.04rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:16px;font:300 1.5rem/1 var(--mono);color:var(--muted)}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 40px 22px 0;color:var(--muted)}

/* apply form */
.apply{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.apply>*{min-width:0}
form{display:grid;grid-template-columns:1fr 1fr;gap:14px;border:1px solid var(--line);border-radius:16px;padding:26px;background:var(--bg)}
form .full{grid-column:1/-1}
label.f{display:grid;gap:6px;font-size:.85rem;color:var(--muted)}
input,select,textarea{font:inherit;font-size:.95rem;color:var(--fg);background:var(--bg);border:1px solid var(--line);border-radius:9px;padding:11px 12px;width:100%}
input:focus,select:focus,textarea:focus{outline:2px solid var(--accent);outline-offset:0;border-color:transparent}
form .btn{justify-content:center;cursor:pointer}
form .ok{grid-column:1/-1;color:var(--accent);font-size:.92rem}
.checks{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.checks li{padding-left:24px;position:relative}
.checks li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:600}
@media (max-width:860px){.apply{grid-template-columns:1fr}form{grid-template-columns:1fr}}

/* article (AI pages) */
.crumbs{font-size:.84rem;color:var(--muted);display:flex;gap:8px;flex-wrap:wrap}
.crumbs a{text-decoration:none}
.art-head{padding-block:56px 36px;display:grid;gap:18px;max-width:860px}
.art-head .lead{font-size:1.17rem;color:var(--muted)}
.byline{font-size:.86rem;color:var(--muted);display:flex;gap:14px;flex-wrap:wrap}
.art{display:grid;grid-template-columns:220px minmax(0,1fr);gap:64px;padding-block:8px 80px;align-items:start}
.toc{position:sticky;top:96px;display:grid;gap:10px;font-size:.88rem}
.toc a{text-decoration:none;color:var(--muted);line-height:1.4}.toc a:hover{color:var(--fg)}
@media (max-width:900px){.art{grid-template-columns:1fr;gap:28px}.toc{position:static;border:1px solid var(--line);border-radius:12px;padding:18px}}
.body{display:grid;gap:48px;max-width:720px}
.body section{display:grid;gap:16px;scroll-margin-top:90px}
.body p,.body li{color:color-mix(in srgb,var(--fg) 84%,var(--muted))}
.body ul,.body ol{margin:0;padding-left:20px;display:grid;gap:8px}
.answer{border:1px solid var(--line);background:var(--bg-2);border-radius:14px;padding:22px 24px;display:grid;gap:10px}
.answer p{color:var(--fg)!important;font-size:1.06rem}
.takeaways{border:1px solid var(--line);border-radius:14px;padding:22px 24px;display:grid;gap:12px}
.related{display:grid;gap:0;border-top:1px solid var(--line)}
.related a{display:flex;justify-content:space-between;gap:12px;padding:16px 0;border-bottom:1px solid var(--line);text-decoration:none}
.related a::after{content:"→";color:var(--muted)}
.related a:hover{color:var(--accent)}

/* closing band */
.close{padding-block:96px;border-top:1px solid var(--line);text-align:left}
.close .wrap{display:flex;justify-content:space-between;align-items:end;gap:32px;flex-wrap:wrap}
.close h2{max-width:640px}
.close p{color:var(--muted);margin-top:14px;max-width:560px}

/* footer */
footer{border-top:1px solid var(--line);padding-block:56px 40px;font-size:.9rem}
footer .cols{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:32px}
footer .cols>div{display:grid;gap:9px;align-content:start}
footer h4{margin:0 0 4px;font:500 .74rem/1 var(--mono);text-transform:uppercase;letter-spacing:.07em;color:var(--muted)}
footer a{text-decoration:none;color:var(--muted)}footer a:hover{color:var(--fg)}
footer .legal{margin-top:44px;padding-top:22px;border-top:1px solid var(--line);color:var(--muted);font-size:.8rem;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
@media (max-width:860px){footer .cols{grid-template-columns:1fr 1fr}}

.cal{background:#000;min-width:0;border-radius:16px;overflow:hidden;border:1px solid var(--line)}
.cal .calendly-inline-widget{min-width:0!important}

.sec{scroll-margin-top:64px}
.sec-cta{margin-top:40px;display:flex}
.proof-head{display:grid;gap:6px;margin-bottom:24px}.proof-head p{color:var(--muted)}
.proof{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:16px;align-items:start}
.proof figure{margin:0;display:grid;gap:10px;min-width:0}
.proof img{width:100%;border-radius:12px;border:1px solid var(--line);display:block}
.proof figcaption{font-size:.9rem;color:var(--muted)}.proof figcaption b{color:var(--fg);font-family:var(--display);font-size:1.15rem}